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The Five- Dimensions(5W1Hs) of Effective Communication

March 15, 2023

(Updated on July 13, 2023)

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Audience:

  • Tailoring your communication to fit a specific group.
  • Who will you be speaking to and where are they located?
  • What are their interests, hopes, pain points, fears, or worries as it relates to this topic?
  • What thoughts and emotions might they hold about this topic?
  • What are some possible ways they are likely to react to your message?

    • Content:

  • The substance of your communication.
  • What message do you hope to convey?
  • What thoughts and ideas do you want your audience to identify?
  • What information does your audience need from you to identify the message you wish to share?

    • Purpose:

  • What you hope to achieve through communication.
  • Why are you communicating with this audience—and why now?
  • What do you hope to achieve (to inform, solicit input, to gain approval, to galvanize action, etc.)?
  • Where do you want to take your audience (during, and by the end of, this communication)?

    • Process:

  • How and when you will communicate your message.
  • How will you reach your audience?
  • When will you communicate? What is the timing and frequency of your communication?
  • What medium is most appropriate for the message?

    • Tone or Style:

  • How you carry yourself as a leader.
  • How will you convey your message?
  • How do you want to be experienced?
  • What emotions do you want to express?
  • How will you use body language and manage yourself when communicating?
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